Plone is an outstanding choice as a platform for media websites. Newspapers, magazines, and radio stations have all chosen to deploy on Plone for its ease-of-use, advanced feature set, open standards, accessibility, mutli-lingual capabilities, and high scalability. This session will discuss the elements needed for media sites and how Plone (along with many well-supported add-on Products) meets those needs. Features such as video streaming, blogging, podcasting, ad serving and RSS will be discussed. Attendees will learn best practices in approaching the development and structure of media websites using Plone. Discover Magazine (http://www.discovermagazine.com), a leading US science magazine that recently re-launched its website on Plone 2.5 will be used as a case study.