Out of the box, Plone can be difficult for content managers to use, especially if they are infrequent contributors or non-technical users. This frequently leads to problems like wrong choices for content types, content places in wrong places, 'forgotten', abandoned content. This talk looks at tested best practices for making your Plone site easier to use for these content editors, and is appropriate for intranets and public sites. It demonstrates how to disable complex features you may not want, and suggests techniques that will allow your users to understand concepts like where to put content, how to tag it, and how to approve it. This talk was presented at the Plone Conference 2006, and is updated and being presented now as a hands-on tutorial, demonstrating how to apply this techniques on a real site.