Who hasn't seen URLs like these:
Both humans and search engines are much happier if they get proper URLs, which is why Plone's standard URLs look like this::
This gives you two advantages:
- URLs are understandable by humans — try reading any of the other example URLs over the phone to someone
- Search engines get key parts of the content as part of the URL, which leads to better search engine visibility
With the RedirectionTool add-on for Plone, you can even make shortcut URLs or aliases such as:
...which will 304 redirect to...