Announcement

by Maurits van Rees last modified Dec 30, 2008 03:05 PM
You want potential users to notice your new product. Where should you send the announcement? What should be in the announcement?

Content of announcement

Please download my eXtremeManagement product. It is very good. Click here!!!

Did you just click that link? Yes? Then spammers must love you. No? Okay, then you agree that your announcement should be better than that. For starters, you want to provide more information, to entice your readers to follow that link. Your potential users will have some questions:

  • What is the name of your product?
  • Who is releasing this?  Is it a product just from you or does it have a company behind it?
  • What does it do?
  • What does it do differently than other similar products?
  • Is it a Zope, CMF or Plone product?
  • On which Zope and Plone versions has it been tested and known to work?
  • What other products does it depend on?
  • Where can I download it?
  • Where can I get more info?

Don't overwhelm your readers though. Two screens full of information should be the limit. If you need more than that, provide some links instead. Just concentrate on clearly saying what your product does and throw in a link to more detailed information, like install instructions.

Where to send it

Are you done writing? Great! Have you done a spell check? Wonderful! Has it been proofread by co-workers or so? Even better! Now send it out. If you made a mailing list, send it there first. Then inform the plone community. Go to plone.org/support and find the address of the plone-users mailing list or newsgroup and post it there. Don't use the plone-announcement list: that is only for core Plone itself, not for Products. Are you often found at irc? Then throw a line or two in the #plone channel.

Now let the feeling sink in that you have really released a Plone product.  Congratulations.  Now throw a party and do the happy dance!