Releasing a Plone product

After months of hard labour you have finally finished your shiny new Plone product. You are ready to receive fanmail from happy users. So now what should you do?

1. Product versions It is important to know which version of your product is installed. This especially helps with bug reports. Is someone using 1.0 from your tar ball? A bug fix release from a branch? The cutting edge version from trunk? Read on for some advice on version strings and source code control with subversion.
2. Steps on plone.org What should you do to get your product on plone.org?
3. Mailing lists You may want to setup one or two mailing lists specifically for your product. Having those available as newsgroups via gmane.org is nice as well.
4. Announcement You want potential users to notice your new product. Where should you send the announcement? What should be in the announcement?

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